Tribune Broadcasting today announced the appointment of Angela Betasso to SVP, Sales. Betasso will be responsible for the strategic management and leadership of all top line sales for Tribune Broadcasting’s 42 owned or operated television stations. She will begin her new duties on March 31, and report to Larry Wert, President/Broadcast Media.
Betasso, a seasoned sales executive, joins Tribune from Gannett (Belo Corp) where she served as Vice President of Sales since 2011, responsible for the broadcast sales strategy and oversight of the sales and traffic teams. Betasso has also held several executive management positions at WFAA-TV, Belo’s ABC affiliate in Dallas, including Vice President of Sales for the station.
“Angela is a strategic thinker and a proven sales leader with revenue success across a variety of broadcast, video and digital platforms,” said Wert. “Her positive energy and drive will be a great addition to our leadership team and she will work closely with Tribune’s new Chief Revenue Officer, Keith Bowen, as Tribune Company continues to advance how we serve our audience.”
“Media is my passion and I am thrilled to be joining Tribune in this capacity. I feel confident the experience and learnings I bring, coupled with the strong media footprint Tribune offers, will be of benefit to advertisers and communities we serve,” said Betasso.
Betasso is a member of the TVB Executive Board and has been awarded numerous media honors including: the 2012 American Women in Media Silver Award of Excellence and Television Week’s 2008 TV Managers of the Year Award for SW Region. She is a graduate of the University of Texas at Arlington.