Tribune Company today announced the appointment of Keith Bowen to the newly created position of Chief Revenue Officer. Bowen will be responsible for maximizing revenue across the company’s growing broadcast and digital media portfolio, including its local television stations and WGN America. He will lead the company’s effort to drive its revenue streams and identify new opportunities for growth. Bowen will begin his new duties on April 1, and will report to Tribune’s President and Chief Executive Officer, Peter Liguori.
“Keith has a track record of success working with and developing solutions for advertisers across a broad array of media platforms,” said Liguori. “He has a terrific ability to target an advertiser’s message to the right audience at the right time using the right combination of media for maximum impact, and he always puts clients first. Keith is driven and creative and he will be a great addition to our management team.”
Bowen joins Tribune from TV One, LLC and Radio One, Inc., where he served as Chief Revenue Officer since 2008. He has extensive experience in television, radio and interactive sales and was previously Executive Vice President of advertising sales and marketing for TV One. In that capacity, Bowen was responsible for developing and implementing TV One’s advertising sales strategy, and overseeing all of the networks advertising sales, research strategic planning, operations and promotions initiatives. Bowen joined TV One from Turner Broadcasting Sales, where he was Senior Vice President of TBS and TNT sales.
“I’m excited to work with the incredibly talented and innovative people at Tribune as they re-imagine what a media company can be,” said Bowen. “Tribune’s local television stations reach more than 50 million homes, and its cable network, WGN America, is about to launch new original programming. There is tremendous potential for growth across Tribune’s multiple media platforms and a lot of opportunity ahead.”
Bowen served on a number of industry boards, including the Executive Board of the American Advertising Federation and the Board of the AAF Mosaic Council. He is a graduate of Loyola University in Chicago.
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