Tribune Publishing, a division of Tribune Company (NYSE:TRB), today announced the combination of its seven existing direct marketing businesses to form a national marketing company called Tribune Direct. The seven established local businesses are: Baltimore Sun Direct in Baltimore, Md.; Courant Direct in Hartford, Conn.; Raven Direct in Bath, Pa.; Sun Sentinel Direct in Fort Lauderdale, Fla.; Sentinel Direct in Orlando, Fla.; Times Direct in Los Angeles; and Tribune Direct Marketing in Northlake, Ill. Collectively, the businesses produce nearly two million pieces of mail daily.
“Our direct marketing businesses have long been a great complement to Tribune newspapers,” said Scott Smith, Tribune Publishing president. “By integrating these local businesses into a larger, national operation, Tribune Direct will be able to better serve customers with a full suite of targeted marketing solutions.”
Tribune Direct will provide strategic, targeted, direct mail solutions to customers. Services offered will include data warehousing and analytics, program design & creative services, campaign management and response analysis, list targeting, print production, and distribution.
“Direct marketing is the fastest growing medium next to the Internet,” said Lou Tazioli, Tribune Direct president and general manager. “The centralization of these businesses under one, national brand name recognizes Tribune Direct as a leading national provider of innovative multi-channel direct marketing solutions.”
Tribune Direct will continue to maintain close relationships with Tribune Company newspapers to help newspaper advertising customers achieve their marketing objectives with targeted, one-to-one communication opportunities. Today, Tribune’s direct mail businesses support several Fortune 500 brands across a variety of industries with an emphasis in retail, financial services, and telecommunications.
For more information, visit www.tribunedirect.com.