Awards Honor Outstanding Local Promotion, Marketing and Design
 
Tribune Creative, Tribune Broadcasting’s in-house creative teams, were honored with 26 awards at the 2012 PromaxBDA Local Station Summit Promotion & Marketing Conference in Las Vegas. Tribune celebrated 26 wins with 15 Gold, 6 Silver and 5 Bronze Awards, more than any other station group in North America. All production and design work was done entirely in-house.

The 2012 PromaxBDA North America Promotion & Marketing honor outstanding promotion, marketing and design content in the entertainment industry throughout North America during the eligibility period of January, 1, 2011 through December 31, 2011.

The following are the 26 awards presented to Tribune:

TELEVISION/VIDEO PRESENTATION

GENERAL BRANDING/IMAGE: NEWS STATION IMAGE
TINY CHICAGO -Gold
WGN-TV

GENERAL BRANDING/IMAGE: STATION IMAGE (NON-NEWS STATION)
WDCW SERIOUS FUN REBRAND – Bronze
TRIBUNE CREATIVE GROUP

GENERAL BRANDING/IMAGE LONG FORMAT
WGNO-TV “GOD BLESS LOUISIANA IMAGE- Silver
WGNO-TV AND NOLA38

GENERAL BRANDING/IMAGE CAMPAIGN
COMEDY INVASION – Silver
WSFL-TV

WDCW SERIOUS FUN POSTCARDS CAMPAIGN  - Gold
TRIBUNE CREATIVE GROUP

HOLIDAY/SPECIAL EVENT PROMOTION
9/11 TRIBUTE – Gold
WGN-TV

PROGRAM PROMOTIONAL SPOT: IN-HOUSE SPECIFIC
EYE OPENER – Bronze
KIAH-TV/CW39

SPORTS PROGRAM SPOT
CHICAGO CUBS LAUNCH – Silver
WGN-TV

WHITE SOX LAUNCH – Bronze
WGN-TV

LIVE EVENT SPOT
NY JETS: THE CHASE – Gold
TRIBUNE CREATIVE GROUP

PHILLIES: DON’T MISS A SECOND – Silver
TRIBUNE CREATIVE GROUP

DAYTIME PROGRAM SPOT
STREETS OF NEW YORK: JERRY SPRINGER – Gold
TRIBUNE CREATIVE GROUP

DAYPART/BLOCK OF PROGRAMS SPOT
KINGS OF DAYTIME – Silver
TRIBUNE CREATIVE GROUP

WGN NIGHT CAP – Gold
WGN-TV

ON-AIR CONSUMER TIE-IN PROMO
DUNKIN DONUTS STUDIO ON THE RUN – Silver
TRIBUNE CREATIVE GROUP

PROGRAM PROMOTION SPOT OR CAMPAIGN: ENTERTAINMENT
PIX11: DOUBLE COMEDY BLOCK – Gold
TRIBUNE CREATIVE GROUP

GENERAL BRANDING IMAGE
11 WAS THERE – Gold
TRIBUNE CREATIVE GROUP

SOMETHING FOR NOTHING
SYNDICATED IN THE CITY – Gold
TRIBUNE CREATIVE GROUP

BEST WORK NEVER SEEN
YP.COM “DINER” – Gold
TRIBUNE CREATIVE GROUP

FUNNIEST PROMO
MONUMENTAL COMEDY – Gold
TRIBUNE CREATIVE GROUP

USE OF AN ORIGINAL MUSIC COMPOSITION IN A PROMO
SOUNDS OF NEW YORK – Bronze
TRIBUNE CREATIVE GROUP

SOUND DESIGN
SOUNDS OF NEW YORK – Gold
TRIBUNE CREATIVE GROUP

OUTDOOR, OUT-OF-HOME, PRINT AND POSTER

CONSUMER PRINT AD
CHICAGO’S BEST – Gold
WGN-TV

INTEGRATED MEDIA

TOTAL PACKAGE DESIGN-STATION/CHANNEL: ON-AIR
PHL17 BRAND REFRESH -Bronze
TRIBUNE CREATIVE GROUP

ART DIRECTION AND DESIGN: IMAGE PROMO
PIX11 SOUNDS OF NEW YORK – Gold
TRIBUNE CREATIVE GROUP


TELEVISION/VIDEO PRESENTATION: SPORTS

SPORTS: OPEN/TITLES/BUMPERS
CHICAGO BLACKHAWKS OPEN -Gold
WGN-TV

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ABOUT TRIBUNE:
TRIBUNE is one of the country’s leading multimedia companies, operating businesses in publishing, digital and broadcasting. In publishing, Tribune’s leading daily newspapers include the Los Angeles Times, Chicago Tribune, The Baltimore Sun, Sun Sentinel (South Florida), Orlando Sentinel, Hartford Courant, The Morning Call and Daily Press. The company’s broadcasting group operates 23 television stations, WGN America on national cable, the national multicast network Antenna TV and Chicago’s WGN-AM. Popular news and information websites complement Tribune’s print and broadcast properties and extend the company’s nationwide audience.