Tribune Media Net, the national sales organization for Tribune Company, today announced the creation of TMN Retail to focus on the multimarket needs of major national retailers.
TMN Retail, based in Chicago, will initially manage ongoing sales relationships between Tribune’s newspaper group and about 15 key national retailers. Sales responsibility for these accounts previously resided in Tribune’s local markets.
“This idea is the direct result of dialogue with our major clients,” said Ken DePaola, Tribune Media Net president. “They told us how they prefer to buy media, and TMN Retail is our response. This is all about going to market in a way that works best for our customers.”
The creation of TMN Retail will also free local sales staff in Tribune’s newspaper markets to aggressively pursue promising new business opportunities.
Barry Haselden will serve as senior vice president of TMN Retail. Most recently, he was vice president/corporate sales for Tribune Media Net. Haselden joined Tribune Media Net in 2004 after 23 years in advertising sales and management at the Orlando Sentinel.
Additional appointments to the TMN Retail team will be announced in the coming weeks. The group expects to be fully operational by September 1.