WGN Radio’s Jonathon Brandmeier Shows Strong Growth in Key Demo
Station tops ratings leading into Cubs baseball season
The February Arbitron radio ratings released today show tremendous growth for WGN Radio’s morning show year-over-year in the key 25-54 demo, propelled by Jonathon Brandmeier’s addition to the line-up this past December. Among listeners 25-54 5:30-9am, Brandmeier ranks fifth with a 4.2 share, up 91% from 2.2 in February 2011.
WGN Radio also ranks first among overall listeners 12+ Mon-Sun 6am-12am for the second straight month, delivering a 5.7 share, up 12% from February 2011. In afternoon drive, Garry Meier showed similar strength, ranking first 12+ 3-7pm with a 6.0, up 33% from February 2011.
WGN’s number one showing in January and again in February 12+ Mon-Sun 6am-12am are the first times WGN has ranked number one in any non-baseball months in PPM history – and for several years before PPM existed.
All ratings information © 2012 Arbitron Inc., All rights reserved.