Advertisers Will Benefit from Access to More TV Fans

Zap2it, the leading TV and celebrity fan site network from Tribune Media Services (TMS), surpassed TV Guide in audience size during November 2011 according to recently released data from audience measurement service comScore. Based on significant growth over the past year driven by editorial enhancements plus new content and listings partners, Zap2it now delivers a larger audience than many of its competitors in comScore‟s “Entertainment – TV” category.

Zap2it advertisers benefit by having access to 8 million US-based unique visitors per month. The Zap2it audience is comprised of “TV Sociables” – fans who fervently follow their favorite shows, movies and celebrities on social media; actively comment on blogs and fan sites; and regularly recommend content to their personal networks. Possessing voracious appetites for entertainment, TV Sociables are highly-engaged with the content they love and the fellow fans who share their passions.

Zap2it continues to be one of the fastest growing entertainment site networks on the Web. In September, Zap2it reached a record high of 8.5 million unique visitors. For November, Zap2it was ranked 11th out of more than 350 properties comprising comScore‟s “Entertainment – TV” category.

“Zap2it has established itself as a fresh brand reaching an audience of socially-connected TV fanatics,” said Rebecca Baldwin, Zap2it Vice President and General Manager. “Surpassing TV Guide in audience validates our product strategy and marks a significant step towards our goal of becoming the „must-buy‟ TV site network. Our focus on social TV, new mobile offerings as well as online TV listings and editorial enhancements in 2012 will ensure the continuing improvement our product and expansion of our reach for the benefit of our advertisers.”