CW39, KIAH-TV will launch its first ever “anchorless” newscast Saturday, March 19. NewsFix is an hour-long program that will air nightly at 5 p.m. and 9 p.m. on CW39.
Written with strong narrative that unleashes sight and sound, NewsFix brings the news to a new level of predictably unpredictable cinematic stimulation rarely seen on TV.
“NewsFix is a total reinvention of local news,” said Vice-President and General Manager Roger Bare. “It’s serious news delivered in a way that challenges viewers to think.”
The show will be the first televised cross-platform news program to forgo the use of on-air anchors and reporters to present the news. Instead, NewsFix presents its viewers with an amazing nightly journey of cinematic, thought-provoking, informational and entertaining content.
“NewsFix is about news, trends and attitudes written and delivered in a very different tone challenging the traditional sensibilities of how news is reported and presented,” said Gary Jaffe, Executive Producer and Imaginator of NewsFix. “Each night, NewsFix changes based on what is happening locally in Houston and the world around us.”
The show format will be delivered in 6 blocks as pods, which will present the many diverse aspects of Houston and the people who live here.
“NewsFix content is designed for multi-tasking viewers who get their news from many sources much earlier in the day as well as viewers who want to be informed and have limited time,” said Jaffe.
NewsFix will not only be available on-air, but also online and via mobile platforms in short duration clips that are expected to inform, engage and motivate audiences to voice their opinions about the news being presented, and how it pertains to their lives.