KTLA-TV today named veteran broadcaster John Moczulski as vice president of programming and marketing, effective immediately. Moczulski joins the station from TV10s, LLC, a television representation firm specializing in the sale of promotional advertising and closed-caption sponsorships, where he has served as president since co-founding the company in 2003.
“KTLA is one of broadcasting’s jewels, a great station in a unique position to capitalize on un-tapped opportunities in a great market—and besides that, I already live out here, so I won’t have to move,” said Moczulski. “Seriously though, working at the ‘new’ Tribune with people like Ed Wilson and Randy Michaels who are committed to improving LA’s original commercial television station, is something I had to be part of. Having been born and raised here, I’ve watched the only station with ‘LA’ in its call letters for a long time, and look forward to working with Ed and Randy to aggressively change the creative environment and performance of the television station. We will be a station that is all about LA, and won’t be doing TV like everyone else does.”
Moczulski will be responsible for programming, marketing, community relations and expanded production opportunities at KTLA. During the course of his career, Moczulski has held a series of programming and marketing positions with increasing levels of responsibility at KNBC, KABC, KGO, CBS/Viacom and Columbia TriStar Television Distribution.
Prior to co-founding TV10s, Moczulski served as managing partner at Barking Sheep Communications, a content creation, distribution and media promotion company serving domestic and international television clients. He was responsible for leading all business at Barking Sheep, including creative, distribution and marketing operations for the company.
“John’s talent, experience and knowledge of the Los Angeles marketplace will be a great asset as we look to expand local programming at KTLA,” said John Vitanovec, the station’s interim general manager. “The real reason for hiring him is that I wanted someone at Tribune whose name is more difficult to pronounce than my own.”