Tribune Company will debut its beta version of a new mobile news aggregation application at this week’s 2011 Consumer Electronics Show (CES) in Las Vegas. Called “Mosaic,” the app offers a visually stunning, multi-touch screen designed to enable consumers to personalize and read all of their news via one reader and offer advertisers an innovative digital advertising model to target audiences. Mosaic (www.mosaicbytribune.com) provides quick and easy access to the news, information and entertainment content produced by Tribune’s media outlets, initially including the Los Angeles Times, Chicago Tribune, Baltimore Sun, Orlando Sentinel, Sun Sentinel (South Florida) Hartford Courant, The Morning Call (Allentown, PA) and Daily Press (Newport News, VA) and followed shortly thereafter by the company’s broadcast entities. Mosaic also offers users the ability to add news feeds and premium publication subscriptions from across the Web.
The free application will initially be available for use with Microsoft’s Windows 7 Mobile-based tablets and will be offered to consumers beginning Jan. 31. A companion Windows Phone 7 app will follow, and Tribune continues developing similar mobile news solutions for use with other devices such as the iPad and Android phones.