Eddy Hartenstein, one of the media sector’s most creative and innovative minds, today assumed the post of president and publisher of the Los Angeles Times. A life-long, avid reader of the Times and a native of Southern California, Hartenstein told the paper, “I love challenges. I love complex issues and problems, and this certainly met all that.”
Hartenstein is well-known for his role as the man who basically created the satellite TV industry. He served as the chairman, chief executive officer and president of DirecTV from the company’s inception in 1990 until 2004. He also served as the vice chairman of The DirecTV Group, Inc. (formerly Hughes Electronics Corporation) from 2003 to 2004. He also served in senior executive positions at Hughes Communications, Inc., a satellite-based communications provider, and Equatorial Communications Services Company, a provider of telephony and data distribution services.
Hartenstein will build on his DirecTV successes to drive both the paper’s revenue and readership. “All of the folks I know in the content business are always looking for other avenues, other venues, other combinations, other cooperative agreements,” he said. “I’m open to any and all ideas that increase our viewership and increase the number and range of demographics we can pull in.”
Mr. Hartenstein is a member of the National Academy of Engineering and was inducted into the Broadcasting and Cable Hall of Fame in 2002. He received an Emmy® Award for lifetime achievement from the National Academy of Television Arts and Sciences in 2007.
He earned B.S. degrees in Aerospace Engineering and Mathematics from California State Polytechnic University at Pomona, Calif., and an M.S. in Applied Mechanics from the California Institute of Technology in Pasadena, Calif.