Following the relaunch of the PIX11 News at Ten on October 11, PIX11 News at Ten has seen double digit increases in all key demographics during the November sweeps period, with +57% increases in Adults 18-49, Adults 25-54, Females 25-54 and Males 25-54 year-to-year.

Using the national Nielsen rating system, PIX11 grew in all key demos November ‘09 to November ‘10 while FOX declined in each demo, with PIX11 closing out November ahead of FOX with a 1.11 to FOX’s 1.07.

PIX11 News at Ten has seen double-digit growth (+57%) year-to-year in the Adults 25-54 demo:

• PIX11 +57%% M-F 10-11p A25-54
  FOX5 –15% M-F 10-11p A25-54

PIX11 News at Ten has seen double-digit growth (+57%) year-to-year in the Adults 18-49 demo:

• PIX11 +57%% M-F 10-11p A18-49
  FOX5 –27% M-F 10-11p A18-49

PIX11 News at Ten has seen double-digit growth (+57%) year-to-year in the Females 25-54 demo:

• PIX11 +57%% M-F 10-11p F25-54
  FOX5 –25% M-F 10-11p F25-54

PIX11 News at Ten has seen double-digit growth (+57%) year-to-year in the Males 25-54 demo:

• PIX11 +57%% M-F 10-11p F25-54
  FOX5 –10% M-F 10-11p F25-54