In response to the fire that destroyed Eva’s Bridals of Oak Lawn on November 17, WGN Radio launched a campaign on its Facebook page to help connect brides-to-be that had lost their gowns with women willing to lend their old wedding dresses to those in need. The idea unfolded the morning following the fire during the Greg Jarrett show, which happened to be broadcasting live the next day from Palermo’s in Oak Lawn as part of the WGN Radio Hometown Voices Tour – right across the street from the now destroyed Eva’s Bridals location.

The response from listeners was overwhelming. To date, over 160 dresses and counting have been posted to facebook.com/wgnradio from women hoping to lend a hand – or more appropriately, a dress – to those in need.

During the station’s Hometown Voices broadcast on November 19 from Palermo’s – whose party room had also become Eva’s Bridals temporary location – Greg Jarrett spoke with Eva’s Bridals owner Rhonia Ghusein. She stated: “The donations, the city, Palermo’s, everybody has been incredible. We appreciate it so much… it warms my heart to know there are people like that out there.”

For more information on the campaign, visit facebook.com/wgnradio or wgnradio.com/dressswap.