Travel Media Industry Veteran Lisa Theodore Named to Head Effort
Tribune365, the national sales solutions group for Tribune Company, today named Lisa Theodore to head up the company’s travel and international sales and marketing team. In this new role as vice president/travel and international, Theodore is charged with creating the strategy and organizing the company’s sales resources to best address the changing needs of the travel and international markets.
“Lisa brings an impressive track record and impeccable reputation as a true innovator in the field of travel media,” said Don Meek, executive vice president/chief revenue officer for the company’s interactive and publishing divisions. “Her energy and enthusiasm, along with her world-class relationships, make her the perfect candidate for this important new role.”
Prior to Tribune, Theodore was publisher of Resorts & Great Hotels Magazine and has worked at the French Government Tourist Office, ACCOR International Hotels in the Caribbean and was the vice president/sales and marketing of Wingate Inns International.
“I’m thrilled to be a part of a dynamic, forward-looking company like Tribune,” said Theodore. “Having the ability to connect our clients with affluent travel buyers throughout all the cycles of the decision-making process—using TV, radio, print, digital, mobile and events—is very exciting.”
Theodore will be based in Tribune’s New York sales office.