CHICAGO, January 29, 2007 — Chicago Tribune marks the two-year anniversary of Subscriber Advantage, the newspaper’s highly successful rewards program with more benefits, more advertiser offers and a current membership of more than 230,000.
“We’re thrilled about the overwhelmingly positive response we’ve gotten about the program from both readers and advertisers,” said Kathleen O’Hara, director / customer relationship marketing. “The program continues to improve, and our growing membership numbers show that our readers find value in our newspaper, chicagotribune.com and our rewards program.”
Subscriber Advantage is the exclusive rewards program from Chicago Tribune. Membership is made available to all current Chicago Tribune subscribers at no additional cost to enjoy access to exclusive online benefits such as premium content at chicagotribune.com, article search tools, member-only e-newsletters and interactive games and puzzles.
Subscriber Advantage members also enjoy other benefits such as exclusive discounts, unique offers and access to special events. Recent offers include giveaways of Chicago Bears posters, discounted theater tickets and The Good Eating Guide to Thanksgiving. Recent events have included a private tour of Soldier Field, a panel discussion with Chicago Tribune sports writers, all-access passes to the Shedd Aquarium, a private viewing of the Field Museum’s King Tut exhibit and a Halloween picnic at the Brookfield Zoo.
“We have seen a marked improvement in loyalty among customers who join Subscriber Advantage compared to subscribers who don’t participate in the program,” said O’Hara. “The impact of the program is especially important for new subscribers to help them establish deeper customer relationships with Chicago Tribune.”
In November, Subscriber Advantage launched a new look as well as a new website (www.chicagotribune.com/advantage). In addition, Subscriber Advantage has several new online benefits planned for 2007 including an electronic edition of the newspaper, an interactive website tour and a mid-week email preview of upcoming Sunday articles.
”Our members are very engaged with our program online and are responsible for generating over 4 million page views each month at chicagotribune.com,” said O’Hara. ”The combination of compelling member offers, exclusive online features and an engaging website encourage our members to make more frequent visits to the site and stay longer.”