DENVER, March 2, 2007 — KWGN-TV/CW-2 finished the February sweeps Wednesday with some exciting highlights. The morning newscasts as well as the evening newscast experienced tremendous growth year-over-year.
News2 at 5:30am grew a 100% in household ratings year- to- year. News2 at 6:00am grew 15% in household ratings year-to-year. The number one local newscast in the market News2 at 7:00am grew 25% year-to-year. News2 at 8:00am also the number one local news in the time period grew 50% from last February. News2 at 9:00pm Monday through Friday grew 23% from last February.
Growth was not limited to just KWGN’s newscasts. Daytime and early fringe programming also experienced terrific growth year-to-year.
“Martha” weekdays at 10:00am grew the time period 86% in household ratings from last February. “What I Like About You” weekdays at 3:00& 3:30pm grew the time period 100% from last year. The ever-popular “Reba” weekdays at 4:00 and 4:30pm grew the time period 73% in household rating since last year. All three of the above programs experienced more growth than any competing program. “My Wife and Kids” weekdays at 5:00pm grew 31% from February- to -February.
CW2 was only one of three local stations to experience growth sign on to sign off, 8% from February ’06 to February ’07.