CHICAGO, AUGUST 27, 2007 — When summer storms hit the Chicago area late last week, Chicagoans turned to WGN-TV for their local news and weather updates, delivering powerful ratings and proving once again WGN-TV’s strength in the market as a source of trusted information when bad weather strikes.
WGN News at Nine on Thursday, August 23, came in #1 in the A18-49 demo (beating WLS, WMAQ, WFLD and WBBM’s 10pm Newscasts in the demo) and #1 in the time period garnering a 9.4 HH rating.
In the storm’s aftermath the following morning, WGN Morning News experienced a ‘perfect storm’ from 7-9am: #1 in HH rating, #1 in A18-34 and #1 in A25-54 beating Good Morning America, The Today Show and all other morning news competition. WGN Morning News also delivered strong ratings from 5-6am with a 2.8 HH rating, scoring #1 in the time period and in A18-49. From 6-7am, WGN Morning News delivered a 4.8 HH rating, a close second behind ABC7’s 4.9 HH rating.
On Friday, August 24, WGN News at Noon came in #1 in the time period with a 5.2 HH rating vs. all midday news competition coming in #1 in both the A18-49 and A24-54 demos.
On August 23, 2007, wgntv.com delivered an all-time record high for the month of August, delivering 624,746 page views. The August daily average has been 154,178. WGN’s 7-day forecast delivered 315,676 page views on August 23 and is averaging a total of 1,996,020 page views so far for the month of August. Wgntv.com is on pace to deliver almost 5 million page views in August 2007.
This past May, WGN-TV launched its partnership with WeatherBug®, the leading provider of live, local weather information services with live streaming weather information from area schools and downtown locations on WGN Morning News, WGN News at Noon, the 5:55pm Forecast and WGN News at Nine. WGN Chief Meteorologist Tom Skilling used the system heavily during the recent storms.