MIAMI / FT. LAUDERDALE, February 28, 2008 –A strike proof schedule kept viewers watching their favorite shows on CW South Florida. For the February sweep, WSFL-TV was up 8% (Mon-Sun/7a-1a), posting impressive household share gains in Daytime (9a-3p), Fringe/Access (5p-8p) and Late night (10:30pm-12:30am).
Here are a few highlights: Daytime (M-F/9a-3p) – WSFL was up (+11%), while WBFS (-48%), WSVN (-3%), WTVJ (-48%), WFOR (-32%) and WPLG (-2%), all posted declines. Early evening (5-7pm) – WSFL was up an impressive (+40%). Simpsons/Malcolm/Simpsons/Family Guy has proven to be a powerful combination. Family Guy has increased the time period a tremendous +75% from a year ago. WSVN is (+2%), WBFS (-33%), WTVJ (23%), WFOR (-7%) and WPLG (-11%). Access (7-8pm) – WSFL was up (+27%) with Two and a Half Men and Everybody Loves Raymond. WFOR/WBFS are both (-42%). Two and a Half Men delivered (6.1 HH rating) this past Tuesday (2/26), its highest rating to date in the February sweep. Late fringe – WSFL’s Two and a Half Men is the No. 1 rated late fringe program in Miami-Fort Lauderdale, beating The Tonight Show with Jay Leno and Late Night with David Letterman. In late fringe, WSFL is up (+19%) and the only station posting growth. Family Guy and Two and a Half Men are now proven late fringe vehicles. WBFS (-47%), WSVN (-32%), WTVJ (-27%), WFOR (17%) and WPLG (-15%).