Tribune Company today announced the appointment of Julio Marenghi as executive vice president/sales and distribution for WGN America. Marenghi, an industry veteran with more than 30 years of sales experience, will be responsible for leading all top line sales efforts, growing distribution and managing the national cable channel’s day-to-day operations.
“Julio is a proven leader who understands every facet of the business,” said Ed Wilson, president of Tribune Broadcasting. “He’s innovative and talented and the strong relationships he’s forged across the television advertising industry will serve WGN America well. He’s the right guy for this position and his consistently successful record speaks for itself.”
Prior to joining WGN America, Marenghi held significant leadership roles at CBS Television Stations. Most recently as president/advertising sales, he was responsible for the strategic management, operation and top line sales of 27 stations. His leadership of local, national and digital sales operations and marketing efforts enabled the station group to increase market share by 10% and improve the revenue rank in all of CBS’ top 7 markets. He was also responsible for building the company’s first business development and marketing division.
“WGN America is a great brand with tremendous potential for growth — I want to expand our reach and take this operation to the next level,” Marenghi said. “To do that, we must boldly define our brand and give advertisers the kind of customized solutions that best meet their needs in a highly competitive marketplace.”
Marenghi’s experience also includes serving as president and general manager of CBS’ New England triopoly of stations and numerous sales positions at television stations on the east and west coasts.
Marenghi is a Boston native and a die-hard Red Sox fan who says he has recently developed a strong interest in the Chicago Cubs.