TRIBUNE365 to Serve as National Sales Representative for The Dallas Morning News, Signaling New Model for Industry
The Dallas Morning News, the flagship subsidiary of A. H. Belo Corporation (NYSE: AHC), today announced that TRIBUNE365 National Solutions Group, the multi-platform sales organization of Tribune Company, will serve as The News’ representative for its full portfolio of print and online products in the top advertising markets nationwide, complementing The News’ local client relationships.
“With TRIBUNE365, The Dallas Morning News is giving our national advertisers an unprecedented level of customer service and industry expertise,” said John McKeon, president and general manager of The Dallas Morning News. “We want the most talented and creative national sales force representing us, and we have found that in TRIBUNE365. This relationship will help us be a stronger, more strategic partner with advertisers who are based outside of Dallas.”
The Dallas Morning News delivers quality audiences for advertisers through a portfolio of products in addition to its primary print newspaper, including busy families that value the paper but don’t have time for the full version (Briefing), young adults interested in entertainment information (Quick), Spanish-speaking households (Al Día), and readers who consume news and information digitally (dallasnews.com). TRIBUNE365 will represent all these products to provide national advertisers the most robust marketing options for the Dallas market.
“This is an important step toward a more efficient and better equipped sales force for our company,” said Cyndy Carr, senior vice president, sales of The Dallas Morning News. “Our sales team in Dallas will now be able to remain laser-focused on serving locally based advertisers while assisting TRIBUNE365 to best serve our national advertisers.”
“More than ever, the national advertising market is demanding unique and innovative marketing solutions, not just ad schedules,” said Don Meek, president of TRIBUNE365. “We’re thrilled to represent The Dallas Morning News, which now joins The Los Angeles Times and The Chicago Tribune to give marketers unprecedented, consolidated access to the nation’s top advertising markets.”