CHICAGO, January 13, 2009 –The Chicago Tribune will publish a tabloid-size edition of its newspaper beginning Monday. The commuter edition will be available Monday through Friday at newsstands, retail outlets, newspaper boxes and train and bus stations throughout Chicagoland.
Content for the “on the go” edition will be the same as broadsheet editions of the Chicago Tribune.
“Many news consumers have asked for a more convenient version of the paper that contains all of the same great news and information. Starting on Monday, we’ll give them what they’ve asked for,” said Tony Hunter, president, publisher and CEO of Chicago Tribune Media Group. “Companies succeed when they leverage strong brands and respond to customer feedback.”
The content will be the same in both versions, with News, Business and Sports in tabloid format, and features sections, such as Play and Good Eating, printed in broadsheet. The broadsheet features sections will be inserted into the tabloid edition. Home delivery subscribers will continue to receive the complete broadsheet version of the newspaper.
To encourage trial of the tabloid edition, all copies will be FREE on Monday, January 19 at newsstands, retail outlets and commuter stations throughout Chicagoland. A comprehensive marketing campaign will launch Monday, using print, broadcast, online and outdoor media.
“We’re moving aggressively to show readers and advertisers why Chicago Tribune is the #1 source for news and information in Chicagoland,” Hunter said. “Our new tabloid-size product demonstrates our commitment to addressing consumers’ needs with an evolving portfolio of products and solutions.”