The Los Angeles Times (www.latimes.com) today announced the launch of its new, weekly Pro Football Pick ‘Em (www.latimes.com/football) enabling its Sports’ readers, weekend warriors and fantasy sports enthusiasts to register a team, create or join an existing league, invite friends and pick game winners.  Alongside The Times enormously popular and respected sporting news coverage and commentary, users will also now find Game Forecast (www.latimes.com/sports/forecasting), which provides detailed, statistical analysis of each NFL team and every match-up on the schedule.  Game Forecast arms fantasy league players with industry-leading data necessary to pick winners, finalize rosters and make important waiver wire decisions.

“Think of The Times offering as Southern California’s own online ‘office pool,’ where friends can challenge each other during the regular season to accumulate as many points as possible and see their names atop the standings at the end of each week,” says Rob Barrett, Executive Vice President, Tribune Interactive.  “You think you know football? Prove it!”

The Pro Football Pick ‘Em game is powered by RotoHog and Game Forecast analysis is delivered via AccuScore, which will also provide latimes.com readers with game-by-game information for all local teams including the Lakers, Clippers, Dodgers, Angels, Ducks, Kings, USC and UCLA, along with the NCAA PAC-!0 football conference and every major professional sports team

To register to play, go to http://www.latimes.com/football.